ZippyPaws at SuperZoo 2026: The Best Moments from Las Vegas

Patrick Mull |
Nine people wearing matching mint-green shirts stand behind a counter at the ZippyPaws booth during SuperZoo 2026, smiling for a group photo.

Another SuperZoo is in the books! From August 12–14, the ZippyPaws team joined thousands of pet industry professionals at the Mandalay Bay Convention Center in Las Vegas for three days of new products, familiar faces, and plenty of ZippyPaws fun.

This year, we wanted visitors to do more than simply see our products – we wanted them to experience them. From serving up pup-friendly treats to building the ultimate plush meal and putting some of our favorite enrichment toys to the test, our booth was packed with interactive experiences throughout the show.

Here’s a look back at three of our favorite moments from SuperZoo 2026.

A Sweet Start: The ZippyPaws Ice Cream Social

Two women in matching outfits hold ice cream cones and smile behind a counter with cups, a jar of marshmallows, a basket of marshmallows, and a TikTok QR code sign at an event booth.

What better way to cool down in Las Vegas than with an ice cream social?

Our Ice Cream Social brought together treats for pups and plush treats for their humans. Visitors could pick up our foodie-inspired NomNomz® Ice Cream plush toy while four-legged attendees enjoyed real pup cups courtesy of Pup Cup!® Whipped Cream Treat for Dogs.

Large stuffed animal sits behind display of ZippyPaws toys and two cans of Pup Cup peanut butter. ZippyPaws booth and people visible in the background.
A brown dog with a purple collar drinks from a small cup held by a person wearing a white scrunchie. People and colorful bags are visible in the blurred background.

The activation was a sweet way to bring one of our most recognizable NomNomz® designs to life – and gave everyone an excuse to take a break, grab a treat, and spend some time with the ZippyPaws team.

Build-A-Meal: ZippyPaws Style

A woman in a red dress sits on a ZippyPaws booth counter, holding a product bag, with colorful displays, a jukebox, and a large plush dog in the background at a trade show.

SuperZoo attendees also got the chance to build a meal where everything on the menu was made for play.

At our Build-A-Meal activation, guests started by choosing their entrée: a NomNomz® Hamburger or NomNomz® Pizza. Next came a Squeakie Can beverage – ZippyCola or Fetcha or exclusive early access to the NomNomz® Milkshake. And because no combo meal is complete without fries, everyone received a NomNomz® Fries on the side.

Four plush toys—a smiling fries, a blue star with a hat, a soda can, and a hamburger—are arranged in front of a “15 Years Celebrating” sign on a white surface.
A person in a red diner uniform holds a basket with plush toys of a smiling burger and fries.

The complete plush meal was packed into a branded ZippyPaws doggy bag to take home.

It was a playful way to showcase the food-inspired designs that have made the NomNomz collection a longtime ZippyPaws favorite while giving attendees a first taste of something new.

Demo Day: Putting Enrichment Into Action

A man holds a corgi while a person prepares a dog-friendly meal at a counter with cups, signs, and a van in the background at an indoor event.

Of course, sometimes the best way to understand a toy is to let a dog show you how it’s done.

For Demo Day, our canine ambassadors Patches, Bleu, Hera, and Remi & Mango took center stage to demonstrate some of our interactive and enrichment favorites, including Happy Bowls, Smarty Paws Puzzler, and Snufflerz toys.

A curly-haired brown dog sniffs a yellow interactive toy on the floor in front of a ZippyPaws display at an event.
A corgi wearing a striped shirt investigates a puzzle toy on the floor, surrounded by people standing nearby.

Using dry dog food and treats from Ollie, our ambassadors showed attendees how different ZippyPaws products can turn treat time and mealtime into opportunities for interactive play and enrichment.

A brown curly-haired dog sniffs a lavender circular object on the floor, surrounded by people standing nearby.
A dog uses its paw and nose to interact with a round orange and yellow puzzle toy on a gray floor.

From sniffing and searching to puzzling out how to reach the next tasty reward, our demo dogs were more than happy to show everyone how it’s done.

Say Cheese! SuperZoo Photo Booth Pictures

Photo booth collage shows two people posing with toy props in front of a circus-themed backdrop, celebrating “15 years” at a ZippyPaws event. The image has playful food-themed decorations.

Our booth wasn’t all toys and treats. We also gave visitors a chance to strike a pose and capture a SuperZoo memory at our ZippyPaws photo booth.

If you stopped by for a photo, you can find your pictures in our SuperZoo 2026 Photo Booth Gallery (Password: ZP).

Until Next Time, SuperZoo!

SuperZoo is always one of the highlights of our year because it gives us the opportunity to connect face-to-face with the retailers, distributors, pet professionals, partners, and four-legged friends who make this industry such a special community.

Thank you to everyone who stopped by the ZippyPaws booth, built a meal, grabbed a pup cup, watched our ambassadors in action, posed for a photo, discovered something new, or simply stopped in to say hello.

We loved sharing what we’ve been working on – and giving attendees a sneak peek at what’s coming next.

We can’t wait to see you again next year!

Don’t forget to tag ZippyPaws on your socials to share your SuperZoo experience!

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